Our Pricing Ethos

Our Pricing Ethos

The not-for-profit pricing ethos of the UKKFF

Our attitude is totally non-profit. We're here to help & support your personal growth whenever you need it. High five!

We are not about the money. The UKKFF was originally conceived as, and still remains a non-profit organisation, which is a term people often misunderstand.

It doesn’t mean that we don’t charge fees or make good money – obviously we all need to live and pay the rent. However instead of paying shareholders or taking more & more profit for ourselves, our company instead channels profit back into the research & development of our arts, the training of future instructors, and providing superb educational support for all our members.

By training with the UKKFF, you are contributing to a community which is helping to keep authentic martial arts alive for future generations to come.

We don’t do contracts. We don’t do external billing companies. We don’t do programme ‘upgrades’, and we don’t treat our members or instructors as income streams. We are here to help & support YOUR growth, not the other way around. You can see this in the number of ex-students we have who continue to stay in touch with us after their training is complete.

By not focusing upon pointless status symbols, branded merchandise or the sole pursuit of personal wealth, we are able to offer an unrivalled service to all our members, at prices which are always extremely competitive. We are successful because we put the most effort into being good at what we do, and we never put financial motives above those of quality, integrity and honor.

Naturally though, we’re sure you want to know how much your training will cost, and we are completely transparent about this. You can see all our prices right here on this website, and remember – you can try all our General Classes for up to four weeks, completely FREE, with absolutely no obligation to join. Simply book your place on the next Free Trial which takes place at the start of each & every new term.


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Recent Posts

To Flinch, Or Not To Flinch?

The so-called Flinch, Fight, Flight and Freeze responses are the common reactions to a sudden, unexpected or perceived threat to our personal safety. We have evolved these reactions to keep ourselves from harm.

However, it is possible that these responses may have a negative effect when we consider the increasing level of violence and aggression in today’s society. Let’s think about each in turn:

Alone, the Flinch response can only ever buy you a brief moment of safety. Most people will flinch away from any initial attack, losing balance and turning their head away, and thus any subsequent attacks can now utilise this loss of position. No serious assailant throws just one attack.

Freezing is probably the most dangerous response of all. Your utterly static position leaves you at the complete mercy of your attacker.

Sadly, these two reactions are extremely common in the untrained person, a fact which attackers use to their advantage. This leaves the Fight response, and the Flight response.

Flight is the safest and easiest of these two options, but in many cases this option is not always available. This could be due to the environment, multiple assailants, the tactics employed by your attacker(s), an injury which prevents you from escaping, or simply your job: Police and professional Security personnel do not have the option of running away.

So this leaves the Fight response: If you come out kicking & punching wildly, you may gain a valuable advantage against your opponent, although success will be largely down to surprise, luck, and perhaps a lack of ability in your attacker. The chances of a similar outcome against a trained attacker, or a group of attackers is not as likely. However with correct tuition you can learn to channel the fight response so as to make a positive outcome more probable, both physically and mentally.

With regular training we can utilise our natural responses as an aid to our defence. The flinch response is used positively in our training – when the hands come up to protect the head, this is our natural Pre-Fight position. We can further assist ourselves by becoming more familiar with consistent attacks from a training partner. The flinch response happens when we are either scared, or expecting pain. Becoming more comfortable with being attacked and possibly injured during a confrontation is far from normal, unless you train.

To become an effective martial artist or fighter requires a re-tuning of these natural biological responses. The more we place ourselves in the firing line (in the form of realistic delivery from our training partners) the more comfortable we get with fists, kicks and even weapons coming towards us. This enables us to defend, control or defuse the situation more positively and effectively, without having to overcome our own natural reactions.

Constant training and gradual progression allows us to experience a vast array of varying attacks, from multiple training partners of different sizes, speeds, strengths and abilities. The better our training partner is, the more competent & relaxed we become when faced with the need to defend ourselves.

There is no substitute for consistently training hard. The knowledge gained allows us to react positively with a clear mind when threatened, instead of allowing the untrained Flinch, Fight, Flight or Freeze reactions to take over. Which option would you prefer to rely on when your safety is on the line?


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